Voditelj marketinga

Short Description

Manpower Croatia for Client, a well-known regional energy sector company, is looking for an ideal candidate to fill in the position of Marketing Manager (m/f). 

Description

• Develop, localize, and execute the annual marketing plan for the Croatian market in alignment with the Group marketing strategy
• Coordinate and implement integrated marketing, trade marketing, digital marketing, CRM, customer experience (CEX), and communication activities
• Manage local social media channels and content execution
• Plan, monitor, and optimize the local marketing budget, ensuring investments deliver measurable business impact
• Combine strategic planning with hands-on execution of marketing initiatives across multiple channels, (naglasak na hands-on)
• Take ownership of both planning and day-to-day implementation of local marketing activities
• Ensure consistent brand implementation while adapting communications to local market needs
• Plan and execute integrated campaigns, media buying, content marketing initiatives, social media activities, sponsorship activations, and local partnerships
• Drive CRM and loyalty initiatives, customer segmentation, personalized communications, and customer lifetime value growth
• Analyze market trends, competitor activities, consumer behavior, campaign performance, and business KPIs, providing actionable recommendations for optimization
• Leverage AI tools to improve marketing efficiency, productivity, and decision-making

Requirements

• Higher education degree in Marketing, Economics and Business, or similar field
• At least 5 years of experience in Marketing, with at least 3 years in a senior, lead or managerial role  
• Proven marketing experience within Retail, FMCG, or Energy sectors is strongly preferred
• Advanced English language knowledge (C1 level) 
• Advanced MS Office tools knowledge
• Proactive and solution-oriented mindset, taking initiatives
• Adaptability, curiosity and eager to embrace new technologies, including AI

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