Brand Manager
City of Zagreb
On-site 3-5 years of professional experience
Short Description
Manpower Croatia for Client, is looking for ideal candidate to fill in the position of Brand Manager (m/f).
Description
- Analyze brand positioning and consumer insights
- Shape and communicate vision and mission of the company
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Requirements
- University degree, preferably in Economics and Business
- At least 5 years of work experience in similar Marketing role, preferably in food production company
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
