Voditelj marketinga

• Develop, localize, and execute the annual marketing plan for the Croatian market in alignment with the Group marketing strategy
• Coordinate and implement integrated marketing, trade marketing, digital marketing, CRM, customer experience (CEX), and communication activities
• Manage local social media channels and content execution
• Plan, monitor, and optimize the local marketing budget, ensuring investments deliver measurable business impact
• Ensure consistent brand implementation while adapting communications to local market needs
• Plan and execute integrated campaigns, media buying, content marketing initiatives, social media activities, sponsorship activations, and local partnerships
• Drive CRM and loyalty initiatives, customer segmentation, personalized communications, and customer lifetime value growth
• Analyze market trends, competitor activities, consumer behavior, campaign performance, and business KPIs, providing actionable recommendations for optimization
• Leverage AI tools to improve marketing efficiency, productivity, and decision-making