Candidates are buyers too
The results are clear. A positive candidate experience makes individuals more likely to purchase a product or service from an organization, and satisfied customers are more likely to work for the companies whose products and services they use.
The results also indicate that candidate experiences have an impact beyond human resources, directly affecting the company's brand and profitability. This unbreakable connection foreshadows the update of HR, which, like many other departments, is under increasing pressure from financial influence and concrete profit generation.
There is also a significant networking effect: candidates share negative job search experiences directly with other people and through social networks. People are also increasingly comparing their candidate experience to the standards they apply to the online buying process. Companies should devote the same energy and resources to the candidate experience as they do to the consumer experience.
The Manpower survey looked at the following questions:
What is the impact of a candidate's negative experience on purchase intent?
What types of negative experiences hurt the most?
