Voditelj marketinga

City of Zagreb

Marketing, Media and Design

On-site 5-10 years of professional experience

Short Description

Manpower Croatia for Client, a well-known regional energy sector company, is looking for an ideal candidate to fill in the position of Marketing Manager (m/f).

Description

Develop, localize, and execute the annual marketing plan for the Croatian market in alignment with the Group marketing strategy
Coordinate and implement integrated marketing, trade marketing, digital marketing, CRM, customer experience (CEX), and communication activities
Manage local social media channels and content execution
Plan, monitor, and optimize the local marketing budget, ensuring investments deliver measurable business impact
Ensure consistent brand implementation while adapting communications to local market needs
Plan and execute integrated campaigns, media buying, content marketing initiatives, social media activities, sponsorship activations, and local partnerships
Drive CRM and loyalty initiatives, customer segmentation, personalized communications, and customer lifetime value growth
Analyze market trends, competitor activities, consumer behavior, campaign performance, and business KPIs, providing actionable recommendations for optimization
Leverage AI tools to improve marketing efficiency, productivity, and decision-making

Requirements

Higher education degree in Marketing, Economics and Business, or similar field
At least 3 years of managerial experience in similar positions, preferably in Retail, FMCG, Energy sector
Advanced English language knowledge (C1 level)
Advanced MS Office tools knowledge
Proactive and solution-oriented mindset, taking initiatives
Adaptability, curiosity and eager to embrace new technologies, including AI