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eCommerce Lead
Zagreb
Permanent
Apply Manpower Croatia for Omnicom Media Group, a global leader in marketing communications that provides brand and advertising services to some of the world's leading brands, is looking for an ideal candidate to fill in the position of Retail Media Lead.Location: Zagreb
The ideal candidate has experience in performance marketing, e-commerce advertising, and AI-driven media optimization. They will work closely with digital, performance, and strategy teams to establish best practices and scalable models for retail media buying. This role will be responsible for developing strategy, running pilot campaigns, and integrating retail media into our existing media buying teams.
Key Responsibilities:
✅ Retail Media Strategy & Execution
- Develop and execute retail media buying strategies across platforms like Konzum Klik, Wolt Ads, Glovo, and other emerging retail networks.
- Work with internal teams to integrate retail media into existing workflows.
- Identify opportunities for AI-driven automation in media buying, bidding, and budget allocation.
- Plan, launch, and optimize pilot retail media campaigns for key clients.
- Analyze performance, develop attribution models, and improve ROAS across platforms.
- Collaborate with performance & digital teams to ensure cross-channel synergy.
- Work with AI tools for predictive analytics, bidding automation, and audience segmentation.
- Develop a data-driven approach to budget allocation across retail platforms.
- Test and implement dynamic creative optimization (DCO) for retail media.
- Explore how influencers can drive direct retail conversions via Wolt, Glovo, and e-commerce platforms.
- Work with our social & community management teams to integrate retail media into influencer strategies.
What We’re Looking For:
- 3+ years in digital performance marketing, retail media, or e-commerce advertising.
- Experience with Google Ads, Meta Ads, programmatic media buying.
- Familiarity with retail media networks, quick-commerce, and e-commerce trends.
- Strong analytical & data-driven mindset—comfortable with AI-powered tools.
- Ability to work cross-functionally with strategy, performance, and digital teams.
- Passion for media innovation & future-proofing agency offerings.
What We Offer:
🚀 Opportunity to pioneer a new business unit within a top media agency.
📈 Work with cutting-edge AI-driven media buying tools.
🤝 Collaborate with leading brands, retail partners, and performance experts.
🏆 Drive the evolution of retail media in Croatia & beyond.
If you are interested in this position and meet the requirements, please submit your CV. Only shortlisted candidates will be contacted for the next steps in the selection process.
